IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION

Cahya, Bayu Tri and Sufiana, Fika and Islamiah, Makrufah Hidayah (2020) IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION. HUNAFA: Jurnal Studia Islamika, 17 (2). pp. 80-104. ISSN 1411-125X

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Abstract

IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION Bayu Tri Cahya Fika Sufiana Makrufah Hidayah Islamiah

Fast food is one type of food that is prepared and served quickly. In this research, the writer wants to know whether halal labeling, consumer awareness and behavioral intention influences fast food buying decisions. This research used quantitative method. The data in this study are primary data. Technique of determining the sample using proportional random sampling technique with a sample size is 83 students from Islamic Economics and Business Faculty IAIN Kudus Sharia Economics Major in class of 2015 and 2016. Data analysis techniques using linear regression analysis. The findings indicate that the variable halal labeling has significant influence on fast food buying decision, consumer awareness variable have significantly influenced the fast food buying decision and variable behavior intention has no effect which is not significant to the fast food buying decision. Keywords: Halal labeling, consumer awaereness, behavior intention, buying decisions.
12 22 2020 80 104 http://creativecommons.org/licenses/by-nc/4.0 10.24239/jsi.v17i2.592.80-104 https://www.jurnalhunafa.org/index.php/hunafa/article/view/592 https://www.jurnalhunafa.org/index.php/hunafa/article/download/592/513 https://www.jurnalhunafa.org/index.php/hunafa/article/download/592/513

Item Type: Article
Subjects: Economy & Business > Halal Industries
Economy & Business > Islamic Business
Economy & Business > Islamic Finance
Economy & Business > Marketing
Depositing User: Unnamed user with email hunafajournal@gmail.com
Date Deposited: 24 Mar 2021 00:54
Last Modified: 24 Mar 2021 00:54
URI: http://repository.iainpalu.ac.id/id/eprint/46

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